High-Tech No Thicker Than A Hair
Painting your fingernails is easy: With a single stroke of a brush, your nails have the desired color. The process is more complicated with cars. Automotive paint is not delivered as a finished end product. The paint does not acquire its properties until the various coats have been applied one after the other under precisely defined conditions. That is why for automotive OEM coatings, the application process is especially important. All of the layers together are just a tenth of a millimeter thick – making them no thicker than a human hair. Yet the paint still has to be resistant to high stresses. For years, it will be exposed to rain and UV radiation, heat and cold, gravel from the road and the brushes at the car wash. Even our daily use can make demands on the paint, if we close the doors quickly, for example.
Achieving Success Coat by Coat
To ensure that the car survives these stresses unscathed, BASF offers innovative technologies and solutions for all four layers, from the e-coat to the primer, the basecoat and finally the clearcoat.
Close Partnership with Customers
When carmakers from all over the world as well as their suppliers, for example in the fields of wood and plastic and metal coatings. BASF has acquired immense expertise not only in the production but also in the application of the various paint layers. Our close partnership with our customers is particularly important to us here. Together we develop innovative application processes and optimize production.
Red-gold, mint and emerald – practically no other factor determines the effect of a car the way its color does. Color is what turns vehicles into emotional products. Automakers can reinforce their brand profile with distinctive colors – and in BASF, number 1 in color-related matters, they have the best partner.
Our range of services includes more than just painting the body. With the utmost precision, we ensure that plastic add-on parts such as the side-view mirrors and other parts, receive the coating that exactly matches that of the car body. Although the parts are usually manufacturered at different locations, we guarantee perfect color harmonization.
BASF has the right paint for any surface, even high-quality wood interior trim. Incidentally, for this we use the same paint as we used for grand pianos. That means that the performing arts and car racing are not so different at all.